Thursday, 4 June 2009


So, you’re lucky* enough to have written your novel, edited it to within an inch of its life. Your agent submitted to a few publishers, one of which expressed an interest. That’s it, then. You sit back, wait for the royalty cheques to roll in, spend your days pondering the title of your great follow-up, your evenings rubbing shoulders with the literati at endless wine and cheese parties, safe in the knowledge you are, what they term, a writer.


This is only the start of your hard graft. Increasingly these days, publishers expect writers not only to pen their next novel by last week, but to be great networkers and brilliant marketers as well, capable of selling both themselves and their books. You will need to think of ways to generate sales, to promote your book yourself (unless of course it wins the Booker). There will be readings to organise, media to contact, reviewers and outlets to solicit. A blog, of course, will be essential! This goes doubly if you’re with a small press who don’t have the time or funds to spend all day telling the world how great you are. Triply if you’re self-published, but we won’t go there.

So, in a post coming this way soon, a guest writer talks about the need to network even once you’re published. Don’t miss it.

* good


Nicola Morgan said...

As someone who is vaguely emerging bleary-eyed in the middle of a gruelling promotion tour ... I weakly concur. However, I think it's always been like this. Dickens knew a thing or two about events and promotion. He'd have LOVED the internet and would have been a fab blogger. I think proactive authors have always looked to use whatever means were available and nowadays the possibilities are incredible.

TOM J VOWLER said...

And Shakespeare probably a twitterer!